“Poultry meat” has long been a ubiquitous term for the product that comes from the organs of slaughtered birds.
Jefferson’s brand of chicken meat is now selling on shelves in some of the nation’s largest metropolitan areas, including New York City, Los Angeles and Atlanta.
It’s not just for comfort.
In some of Jeffers’ markets, like Los Angeles, the company’s brand is being served as an instant pot item that has been marketed as a “cheaper, healthier” option.
And as consumers increasingly seek healthier options, they’re also turning to Jeffers on a daily basis.
The company has been the target of a number of lawsuits, but none of the ones filed so far has resulted in a ruling that would require it to stop selling its products.
That hasn’t stopped Jeffers from marketing its brand of poultry meat as “Instant Pot Chicken.”
Now, the retailer has begun selling a brand of its own.
In a news release, the brand says that it will be available nationwide this coming Friday.
The packaging for the new product is very similar to that of the brand’s existing Instant Pot chicken.
The product’s label says that the product is made of “Protein-rich, bone-free chicken meat” and contains “100% poultry fat, natural flavor and natural preservatives.”
But it’s not exactly clear what the ingredients are.
In an interview with the Associated Press, the food and beverage giant said it’s “not clear what” those ingredients are, but that it was trying to “get the best information possible” about them.
In fact, the product’s packaging says it comes from “poultry, organ meat, bone, skin and feathers” and is made “from fresh, lean and pure, non-GMO ingredients.”
Jeffers also sells its products at a number other outlets around the country, including the National Chicken Council, the National Pork Producers Council, and the National Cattlemen’s Beef Association.
But the company has largely avoided discussing its products or how it got the names that were used in some court cases.
“We can’t talk about it because we don’t have to,” the company said in a statement, “but the fact is we’ve been selling these chicken products for nearly 50 years, and we know how to market them, which is a big reason why our customers have been so loyal to us.”
The company says that its Instant Pot Chicken is 100% free of antibiotics, and that its “Proud to be a Brand” slogan was not included in the lawsuit.
“Our brand has always been about food safety, and our products are made with ingredients that are safe and nutritious,” Jeffers said in the statement.
“So while we are saddened by the situation that occurred, our products and our team are dedicated to delivering the best possible product experience to our customers.
We are working to fully resolve the matter, and will continue to offer our customers a very safe and delicious product.”
The Associated Press reached out to Jeffer’s New York store for comment, but the company did not respond.